Too Pure : Profile

For more information on TooPure.com, you can go to their web site or the Too Pure blog. They also run an incredible Singles Club. £35 a year, so get in on that.

Kick-started in 1989, too pure was born from a thriving live scene, exemplified at the time by the weekly happenings at ‘The Sausage Machine’, a regular gig promoted at Hampstead’s White Horse by label founder Paul Cox.

A compilation, ‘Live at the Sausage Machine’, marked the fledgling label’s first forays into the world of releasing records. Subsequent releases, from the raw confessionals of PJ Harvey and the proto-grunge of Th’Faith Healers to the avant-pop of Stereolab and Mouse on Mars, placed too pure at the heart of a revitalised indie scene, earning them a sympathetic audience and much respect along the way.

Today, too pure continues to offer a home to a roster as diverse and challenging as any during it’s past; Scout Niblett, mclusky, electrelane - unique artists united less by a shared musical vision than a determination and passion to express themselves - long may it continue.

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